BRAVIA XR X90L SERIES
See what makes this TV special
See a vivid, crisp picture while you watch and game, all enhanced by Full Array LED and powered by the intelligent Cognitive Processor XR™.
Vivid. Bright. Crisp. See breathtakingly beautiful pictures full of realistic depth on our Full Array LED screen powered by Cognitive Processor XR™.
Picture and sound precisely aligned
Sound positioning tweeters, in additional to the TV speakers, elevates the sound so what you hear matches the picture you see.
The entertainment you love. With help from Google
Google TVTM brings your favorite content from across your apps and subscriptions and organizes them just for you.1
Game time. Be invincible.
Our BRAVIA XR TVs capture the awesome graphics and soundscapes of today’s games. Pair with PlayStation®5 for absolute immersion.24
Beautifully designed to compliment your viewing experience
Focus on the big picture with our minimalist design that fuses screen and bezel into a single slate.16
Designed with the environment in mind
Sony TVs are engineered to deliver stunning design with the environment in mind.
Crisp and bright, enhanced Full Array LED
Lose yourself in pictures full of amazing contrast and real-life depth. A newly designed local dimming structure powered by Cognitive Processor XR™ brings scenes vividly to life.
Contrast intensified. Depth amplified.
XR Contrast Booster precisely balances light across the screen, adjusting brightness for higher peaks in glare and deeper blacks in shadow. Peak brightness is higher than ever for sublime depth and detail.
Extended color volume, now see every shade and hue
Over a billion colors reproduced with the subtle differences seen in the real world. Powered by our Cognitive Processor XR™, XR Triluminos Pro™ with a wide color spectrum delivers natural shades in every detail.
Less noise. Less blur. More clarity in every picture.
XR Clear Image reduces noise utilizing zone division and dynamic frame analysis, and minimizes blur.12,13
Noise is reduced, making broadcast and online videos much clearer and easier to view.
Blur is minimized so action stays smooth
Everything upscaled close to 4K quality
Whatever the content or source, images are upscaled close to 4K. XR 4K Upscaling accesses a vast database to intelligently recreate lost texture and detail.12
Intelligent motion processing for smooth, fast-moving action
XR OLED Motion combats blur by detecting and cross analyzing key visual elements on successive frames. It creates and inserts extra frames between the originals for smoother, clearer action.
Synchronized. Sound and picture harmony.
Hear sound straight from the screen, perfectly matching the action. Cognitive Processor XR™ turns any sound immersive with more precise sound position.
What you hear matches what you see
With Acoustic Multi-Audio™, it feels as though sound is coming from the right place in the scene, precisely matching visuals. Far more immersive than conventional TVs where sound comes from beneath the screen.
All your entertainment upscaled to 3D surround sound
XR Surround virtually creates surround sound using just the TV speakers for 3D audio without in-ceiling or up-firing speakers. Our BRAVIA XR™ TVs are also compatible with Dolby Atmos®.8
Clear Voice. Precise dialogue.
Voice Zoom 2™ detects voices, analyzes them and improves their clarity. With enhanced filtering, ambient elements are suppressed so you can hear even faint TV dialogue clearly.
BRAVIA and Sony Audio, the dream team
Take entertainment further by pairing your BRAVIA XR™ TV with Sony audio equipment. You’ll discover an unmatched audio-visual experience with outstanding XR picture and sound quality.
Acoustic Center Sync
With Acoustic Center Sync, you can turn both your compatible BRAVIA™ and the soundbar into a center speaker. Precisely matching what you hear with what you see on your screen further immerses you in your home entertainment.11
Ready for 360 Spatial Sound Personalizer
Tailor your Dolby Atmos® experience by combining our SRS-NS7 wearable speaker with BRAVIA XR™ for spatial surround. With some Sony headphones, you can also get the simulated surround of 360 Spatial Sound.8,11
What you want to watch all in one place
Browse 700,000+ movies and TV episodes from across your streaming services, all in one place and organized into topics and genres based on what interests you.1
Bring the cinematic experience home, enjoy movies included with BRAVIA
Explore today’s top movies, instantly. With BRAVIA CORE™, you can redeem up to 5 movies and stream for up to 12 months. Our exclusive movie content service with Pure Stream™ and IMAX® Enhanced delivers stunning visuals and expressive sound.2,3,9
Studio quality entertainment, just as the creator intended
Featuring an array of Creator Calibrated Modes, IMAX Enhanced and Dolby Vision®, this TV preserves the director’s intent. And as it’s Calman Ready, creators can even professionally calibrate it for use in production edits.8,9,23
Watch Netflix in studio quality, automatically optimized
Netflix Adaptive Calibrated Mode works with BRAVIA XR’s ambient light optimization, adjusting picture brightness of your favorite Netflix shows to room lighting conditions.10
Optimizing pictures for all your favorites
With BRAVIA CORE™ Calibrated Mode, all movies including IMAX Enhanced™ titles automatically adjust to the optimal picture settings for an outstanding home movie experience.9
Just use your voice to control your TV with help from Google
Your TV is more helpful than ever. Ask Google to find movies, stream apps, play music, and control the TV – all with your voice. Even get answers, control smart home devices, and more. Just say “Hey Google” to get started.1
Control your smart home with help from Google
Use your voice to create the perfect viewing environment. Control smart home devices throughout your home. Adjust room temperature, lighting, see who’s at the front door, and more.1
Connect with your Alexa
Connect your Alexa enabled devices for seamless hands-free control of BRAVIA™. With Alexa, you can power up your TV, change channels, control volume and more.20
Stream from your device. Easily cast movies, shows, photos, and more from your phone right to your TV.21
Compatible with Apple AirPlay
Stream effortlessly to your TV from your iPhone, iPad or Mac. Watch movies from apps or Safari. Share photos with friends in the room.15
Ask Siri to control your TV with just your voice
With Apple Home, you can easily and securely control a Sony TV with the Home app and Siri on your Apple device, using HomeKit technology. Set up your TV in a few simple steps and control with a tap or by asking Siri.15
With Kids Profile, you call the shots. This special feature helps you guide children to age-appropriate content, in a space that’s all their own. Set kid-friendly filters for apps, movies and shows. Limit how long they can watch and easily set bedtimes.14
Easy to wipe, always stays clean
Say goodbye to dirt and dust. With a flush surface featuring lower buttons and a special polyurethane coating, our remote is easy to wipe and keep clean.18
Control all your devices with one smart remote
As simple as a single touch. All your connected devices can be controlled with our smart remote. One button access to video on demand services brings shows and movies into your room in seconds.
Jaw-dropping graphics. Immersive soundscapes. Game on.
Be right at the heart of the action with BRAVIA XR™. Awe-inspiring scenes, atmospheric sound and exclusive new features bring your go-to games to life like never before.
One place for all your game settings
Never has it been easier to fine-tune your game status, settings and assist functions. All the essentials are at your fingertips for ease and comfort.14,24
Perfect for PlayStation®5
Auto HDR Tone Mapping
Auto HDR Tone Mapping instantly optimizes HDR settings during your PS5™ initial setup. Even in dark shadow and bright highlights, you’ll see fine details and true colors.7,25
Auto Genre Picture Mode
BRAVIA XR™ automatically switches into Game Mode with PS5™ to minimize lag and maximize responsiveness. It switches back to Standard Mode when watching movies for more expressive scenes.7
Various features in HDMI 2.1
With 4K/120fps, a Variable Refresh Rate and Auto Low Latency Mode, our TVs give you smooth and clear movement for responsive gameplay.5
One Slate. Minimalist. Immersive.
Our minimalist One Slate design fuses screen and bezel into a single slate, minimizing noise and maximizing your viewing experience. Seamless Edge, available for the first time in this class of BRAVIA™, gives the TV an extremely slim, sophisticated look.16
Seamless Edge. Almost no bezel.
Designed in outstandingly slim aluminum, this premium design focuses your eyes on what’s important – the picture.16
2-way stand, smart and versatile
Choose from a standard setting that focuses you on the picture or soundbar setting for ideal positioning of your sound system.16
Aluminium Slim Wedged Stand
The stand is a new design with a diamond-shaped cross-section, which makes the appearance even thinner and lighter. A beautifully coordinated look.16
Video chat on a bigger screen
Catch up with friends and family on a bigger screen when you pair your TV with BRAVIA CAM™.
Every picture, optimized to your position in the room
BRAVIA CAM™ detects the distance between you and your TV, then adjusts brightness for picture quality that’s optimized to your position in the room.
The ideal sound experience from anywhere
BRAVIA CAM™ tracks your position, adjusting left and right sound balance for optimum acoustics. Wherever you are, you’ll hear the same quality sound as if you were sitting right in front of the TV.
Hear voices clearly, no matter where you are
Detecting your viewing distance, BRAVIA CAM™ adjusts voice zoom automatically for clear dialogue. Volume increases when you move away from the TV and decreases when you get closer.
A handy way to control your TV
As easy as a flick of the fingers. Gesture Control enables you to change channels, adjust volume and more using simple gestures, no remote required.
Keep your kids a step back. Proximity Alert allows you to set a recommended viewing distance for your child and alerts them if they get too close to the TV.
Camera covered, privacy protected
One swipe protects your privacy. Simply use the switch on top of BRAVIA CAM™ to close the camera cover. Attaching and detaching BRAVIA CAM™ is so easy.
Entertainment for the environment
BRAVIA™ combines high picture and sound quality with initiatives that help reduce environmental impact, such as the use of low energy, less non-renewable resources and better transport efficiency.
All your eco in one place
The Eco Dashboard keeps all eco-related settings in one place, making it easy to change them individually or in one go.
Optimizing brightness and power consumption
Ambient light sensing optimizes screen brightness to room conditions for efficient power usage. Every part of a picture is optimized based on the brightness of each image.
Auto Power Saving
With the optional BRAVIA CAM™, Auto Power Saving Mode optimizes your power consumption by darkening the screen automatically when you are not in front of the TV.17
Beautiful design. Made durable. With less virgin plastic.
Sony-developed SORPLAS™ recycled plastics are used in our TVs to minimize virgin plastics by approximately 60%, maintain durability and achieve the beautiful high gloss black finish synonymous with BRAVIA™. What’s more, our new packaging uses around 48% less plastic volume.19
Less packaging. Less CO2.
Our new packaging is 15% smaller and 12% lighter which optimizes transport efficiency and reduces CO2 emissions by as much as 15%.19